Forum: “The Entrepreneur in a World of Transformation”
SIRT participated in the forum “The Entrepreneur in a Changing World,” a high-level event organized by Banco Santander and La Vanguardia. The event, which took place at the prestigious Palau de la Música Catalana in Barcelona, brought together more than 2,000 entrepreneurs and executives, who discussed the challenges and opportunities facing the business world in a constantly evolving economic and technological landscape.
Business Adaptation to Digital Transformation and Global Challenges
Representing SIRT, Edurne Monge, Director of Institutional Relations, actively participated in the conference, which promoted dialogue and the exchange of ideas on how companies should adapt to global changes. Among the topics discussed were the impact of geopolitical factors, the energy transition, and advances in artificial intelligence. These elements are redefining business strategies, especially for organizations with an international presence or those that depend on exports.
Opportunities in Technological Innovation and Business Collaboration
SIRT’s participation in this forum reinforces its strong commitment to innovation and digitalization as essential components of organizations’ strategic success. During the event, participants discussed the need to promote more flexible and resilient organizational models capable of responding quickly to regulatory and geopolitical changes. They also highlighted the importance of collaboration among companies as a crucial factor in creating more comprehensive solutions aligned with customer needs in a changing market.
SIRT: A Key Partner in the Digital Transformation of Businesses
The event concluded with remarks by Salvador Illa, president of the Generalitat de Catalunya, who emphasized the importance of strengthening cooperation between the private and public sectors to promote economic and social development. In this context, SIRT reaffirmed its commitment to supporting companies in their digital transformation process, helping them build environments that are safer, more efficient, and better suited to the challenges of today’s world.
SIRT and Business Modernization in Catalonia
SIRT’s participation in the forum “The Entrepreneur in a Changing World” reaffirms its position as a strategic partner in the modernization of the business community. These types of gatherings provide an invaluable opportunity to forge partnerships, share strategic perspectives, and promote competitiveness in a global context that demands adaptability and a long-term vision.
